As an e-commerce business owner, you know that generating traffic to your website is only half the battle.
Once potential customers are on your site, you need to do everything in your power to convert them into paying customers.
That’s where conversion rate optimization (CRO) comes in.
CRO is the process of increasing the percentage of visitors to your website who take the desired action, such as making a purchase or signing up for a newsletter.
There's no magic formula for optimizing conversions
However, there are definitely some tried-and-true methods that can help you boost sales and grow your business.