As an e-commerce business owner, you know that generating traffic to your website is only half the battle.
Once potential customers are on your site, you need to do everything in your power to convert them into paying customers.
That’s where conversion rate optimization (CRO) comes in.
CRO is the process of increasing the percentage of visitors to your website who take the desired action, such as making a purchase or signing up for a newsletter.
There's no magic formula for optimizing conversions
However, there are definitely some tried-and-true methods that can help you boost sales and grow your business.
Pop-ups can be annoying, but when used correctly, they can actually be quite effective at boosting conversions. For example, you could use a pop-up to offer first-time visitors a discount code or free shipping on their first order.
According to a study by UPS, nearly 80% of shoppers say that free shipping is one of the most important factors when deciding whether or not to make a purchase online.
If potential customers can't easily find a way to get in touch with customer service, they're likely to abandon their purchase altogether. Be sure that your contact information is prominently displayed on every page of your website.
High-quality visuals are essential for any eCommerce website—after all, shoppers can't physically touch or try on products before they buy them, so photos and videos are the next best thing.
In today's world, more people than ever are shopping on their smartphones and tablets instead of using desktop computers. That's why it's essential that your eCommerce website is optimized for mobile devices—if it's not, you could be alienating a large portion of your target audience.
Implementing these strategies will help increase confidence among potential buyers and lead to more sales for your business!