Beside Nile Badrawi “Cleopatra” Hospital, 537 Nile Corniche, El Nil, Maadi, Cairo Governorate
Your answers to the following questions will help us create the digital strategy for your brand/product for the upcoming three months!
Section 1 of 4
Email* Name* Company Name* Professional Title*
Nice to meet you, this section is all about your organization, we will need you to provide an updated version of the file(s) containing company profile, vision, mission, value proposition & company values
okay, let's proceed!
Please Upload the file(s) here*
Section 2 of 4
Creative & Promotions
Now let's discuss about campaign objectives, goals and creative direction for the next 3 months!
List down the social media campaign objectives and goals to be included in the digital strategy.* Example (please make sure all objectives and goals are measurable and/or trackable): Increase page likes by 30% by the end of the quarter. Increase engagement rate by 20% by the end of the quarter.
What are the points your brand promises to provide to the customer, to be considered in the digital strategy?* Example: (promises are usually considered as positioning to your product(s)): the best quality the fastest delivery etc.
What are the support points you can provide to add more value to your product(s) and/or service(s)?* Supportive points include but not limited to: The believable, persuasive, and truthful information. These can be in the form of facts, testimonials, celebrity or opinion leader endorsements, comparisons, or guarantees.
Please provide products and/or collection you wish to promote during the campaign period. (if there are any specific marketing messages tied or related to specific products and/or collections please mention them)* Example: [product/collection/brand name 1] : [main message] [product/collection name 2] : [main message]
What are the main keywords to be included in all forms of content (general or product related)?* If you have at any point performed a keyword research for your brand, please share this list with us.
What language do you prefer in all your communication?* EnglishWhite ArabicArabic and EnglishOther
This is an open space to share whatsoever you think beneficial for the communication style and tone of voice for your brand.
Visual Direction - Please specify the art style and aesthetic.* Please choose your preference Human element art directionProduct oriented art directionIllustration art directionOther
Please add link(s) to references for Social Media posts look and feel.*
Please add link(s) to: a-Brand Guideline (if not sent or updated) b-All visual assets you possess in order to fulfill the visual direction above (In case of shortage in visual assets, we will provide solutions based on the references provided above)
Are you planning to invest in any material, in order to serve the campaign objectives received above?* material could possibly be: product photoshoot/ lifestyle photoshoot/ product videos/ user-generated content/ product description YesNo
Here we need to receive what are the specific tools you would like invest in, in order to serve the next campaign.
Please choose from below
What would you like to invest in?* Products photoshootLifestyle photoshootUpdate product descriptionProduce branded video(s) for the productsProduce user-generated content for the productsOther
What's the initial estimated budget allocated to the campaign's content creation for the next 3 months?*
Please insert link(s) for references for the investment options you chose above*
Section 3 of 4
Market, Customer & Product!
In this section, we will discuss your market and target audience in more details
Target audience* Please provide information about your target audience such as: - Age - Gender - Social Class
What do you think are the opportunities that your product(s) could benefit from?*Example: you could mention new markets to expand in, or new collaborations that add more value to the product(s)
What do you think are the threats that your product(s) could be affected by?*Example: you could mention problems in supply chain, relevancy, competition
Competition*Please list your main competitors
Please upload the attached excel file with this form, which will contain the following information about your product and/or service: - Product description. - Product USPs. - Product Variances (in case your product comes in different colors, sizes, etc..) - Product ingredients (in case your product is related to cosmetics, food, etc..) - Product material (in case your product is related to fashion, furniture, etc..) - Benefits and features Please upload the file here
Section 4 of 4
Performance & Media Buying
This section is dedicated to performance marketing & Media buying, please take a few moments to complete this section. Your responses will help us understand the current status of your performance marketing activities and tailor our services to meet your specific needs.
Do you have specific sales targets that you would like to achieve in the next three months? If so, please break down those targets below month by month.*
What is your break even ROAS?*
What is your target ROAS for the next quarter, and media spending budget?*
Do you have a promotional plan covering your promotional activities in the next quarter, if so please insert the plan's link in the below field.*
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